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"In today’s turbulent market, pricing has taken on a new level of importance. Consumer lending executives need to appropriately price for profit and risk. Deposits executives need to price to achieve funding targets without giving away the farm.

These goals can only be achieved with an understanding of customer response to pricing -- a key insight that is missing from most pricing decisions today."

 Kathleen Khirallah,
 Managing Director and
 Practice Leader of
 the Banking Practice,
 TowerGroup

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"Since working with Nomis Solutions we’ve achieved a step change in the financial performance of our personal loans business by using pricing strategically.

NPO lets us understand how customers will react to various rates and what the rates should be, letting us meet financial targets and customer needs more effectively and efficiently."



 Dave Burke,
 Senior Pricing Manager
 of HBOS Personal Loans

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"We’re using NPO for unsecured lines of credit, with plans to extend it to other lines of business including auto financing. Effective loan pricing supports our ’full relationship’ banking model. By using analytic tools to dovetail our pricing and marketing strategies, we are able to understand where the customer sees value in the product."

Neil McLaughlin,
Head of Consumer Lending, Royal Bank of Canada

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"It is important to note that price optimization does not recommend or demand increasing all loan prices or decreasing all deposit prices. Rather, it requires a financial institution to understand a customer’s demand for products and services and their sensitivity to price."

 Kathleen Khirallah,
 Managing Director and
 Practice Leader of
 the Banking Practice,
 TowerGroup

 and
 Bobbie Britting,
 Senior Analyst,
 Consumer Lending,
 TowerGroup

TowerGroup Report, Pricing Optimization: A Practical Guide to a Retail Bank Implementation

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"Working with Nomis Solutions, AmeriCredit generated $18 million in profitability within one year of using the solution and projected $40 million over three years. NPO helped us improve our ability to execute on our pricing strategies and proactively manage the dynamic market."

 Tom Schwartz,
 Former Senior
 Vice President
 of Operations Analytics,
 AmeriCredit

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"This collaborative pricing model enables us to use pricing strategically to drive performance. We chose to work with Nomis Solutions because of their proven track record and experience in pricing optimization as well as their solid understanding of the auto finance business."


 Kelly Mankin,
 Vice President
 of Marketing,
 Chrysler Financial

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"Mis pricing leads to misallocation of resources and waste in the system. In the current situation, mis-pricing has lead to cataclysmic results.

Businesses that are going to make it and break through to the other side will have to use analytics to really understand their customers in a way that’s beyond what they are doing today.

We are doing it at Cerberus because we know it’s critical to success."

 John William Snow
 Chairman of Cerberus
 Capital Management
 and former Secretary
 of the Treasury

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