Investigate Nomis Price Optimizer
Authored by Richard De Lotto, Principal Analyst, Banking at Gartner

"Price optimization is used in retailing, telecom and other industries. In banking, it is attracting interest as a "bleeding-edge" technology application thanks to its ability to provide a sustainable competitive advantage.First-movers and early adopters of price-optimization tools will have a decided advantage as this technology is adopted for mass-market banking."

-Richard De Lotto
Principal Analyst, Banking at Gartner

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In this report, Gartner includes the following:

• What you need to know about Price Optimization in banking
• Analysis of market readiness for this new approach to pricing
• When banks should consider this type of solution, and when they should consider alternatives