Profit-based Pricing: Time to Stop Leaving Money on the Table
Authored by Bobbie Britting, Senior Analyst, Consumer Lending at TowerGroup"As the pendulum swings from the cost cutting, downsizing, and rightsizing of the 1990s and early 2000s to revenue generation, price optimization and the internal pricing function will rise to new levels of importance in financial services organizations."
-Bobbie Britting
Senior Analyst, Consumer Lending at TowerGroup
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In this report, Bobbie Britting, Senior Analyst, Consumer Lending at TowerGroup includes the following:
- background of Price and Revenue Optimization technologies that are successfully used by other industries
- current pricing methodologies in financial services, including cost- and risk-based pricing
- an explanation of how Profit-based Pricing works and how Price Optimization solutions enable this new approach
- an introduction to the providers of Price Optimization solutions
- the implications this new approach will have on the financial services industry
