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8 Key Lessons from Pricing Optimization for Banking and Finance

Dr. Robert L. Phillips and Jakki Geiger
Webcast
May 2008

Savvy executives are examining their pricing strategies because pricing is the moment of truth – the point at which a consumer ‘votes with her pocketbook’ for or against your product.





Pricing Optimisation Executive Brief: The Savvy Executive's Secret Weapon (UK Version)

Frank Rohde
Executive Whitepaper
April 2008

“Savvy bank and finance executives are finding innovative ways to navigate through the challenging macroeconomic environment.

They are using a more advanced approach to pricing that enables them to use pricing strategically to achieve business objectives and financial performance targets.”





Profit-Based Pricing Executive Brief: The Savvy Executive's Secret Weapon

Frank Rohde
Executive Whitepaper
April 2008

“Savvy bank and finance executives are finding innovative ways to navigate through the challenging macroeconomic environment.

They are using a more advanced approach to pricing that enables them to use pricing strategically to achieve business objectives and financial performance targets.”





Why Banks Desperately Need to Fix the Pricing Process

Frank Rohde
Executive Whitepaper
January 2008

“In a recent survey of pricing managers across the top 30 banks and finance companies in the US and Canada, 90% admitted that their pricing process was in dire need of improvement.

Most banks still manage their pricing strategy with Excel spreadsheets. The lack of focus on pricing is surprising. These shortcomings result in profit and volume losses on the order of 10-20%.”





Five Keys to Finding the 'Right' Price (PDF)

Dr. Robert Phillips
Banking Strategies Magazine
November/December 2007

By improving their ability to analyze and assess customer transaction history data and use that ability to make future decisions, financial institutions can move past risk-based pricing to profit-based pricing.

That allows them to first optimize prices within existing segments, then fine-tune customer segments for even more precise pricing, according to Robert L. Phillips, founder of Nomis Solutions Inc. Such innovative pricing strategies can significantly improve both profits and volume on retail loans, he says.




How Profit-Based Pricing Supports Compliance

Dr. Robert L. Phillips and Jean Noonan
Executive Whitepaper
April 2007

"Profit-based Pricing provides banks with information they need to readily meet the requirements of regulators who are imposing increasingly tighter controls and requiring more transparency of pricing practices."




Price Competition with the Attraction Demand Model:
Existence of Unique Equilibrium and Its Stability

Dr. Robert L. Phillips, Dr. Guillermo Gallego, Dr. Woonghee Tim Huh, and Wanmo Kang
M&SOM Research Paper
Fall 2006

We show the existence of Nash equilibria in a Bertrand oligopoly price competition game using a possibly asymmetric attraction demand model with convex costs under mild assumptions. We show that the equilibrium is unique and globally stable. To our knowledge, this is the first paper to show the existence of a unique equilibrium with both nonlineardemand and nonlinearcosts. In addition, we guarantee the linear convergence rate of tatônnement. We illustrate the applicability of this approach with several examples arising from operational considerations that are often ignored in the economics literature.




Customized Pricing Chapter (PDF)

Dr. Robert L. Phillips
Pricing and Revenue Optimization Book
August 2005

In this book, Dr. Robert Phillips provides an introduction to the concepts, theories, and applications of pricing and revenue optimization. Drawing lessons across a range of industries, this book serves as a valuable resource to pricing practitioners, business line managers, and banking executives.