The world's largest banks are too complex and not client-centric enough, concludes a study of the top 200 banks based on tier 1 capital conducted recently by IBM's Institute for Business Value and the Economist Intelligence Unit. They must change their pricing models and make insightful use of customer data to make pricing decisions, to keep customers satisfied, and to remain profitable, the study found.

by Frank Rohde,
Nomis Solutions President and Chief Executive Officer
From: Financial Service Technology Magazine
As banks attempt to better manage price setting for their customers Frank Rohde explains where they are deploying price sensitivity scores. "Marketers often make the mistake of thinking that response and price sensitivity are the same thing."