"Pricing optimization is enabling bank executives to use pricing as a strategic weapon to meet their corporate objectives..."

Learn more from the guru of price optimization, Dr. Robert Phillips.
Case Studies
Challenge: Increase margins while controlling for attrition risk when re-pricing personal lending customers.

Solution: Incorporated the Nomis Score™ as an incremental variable into the bank's existing re-pricing approach to more accurately align the revised interest rate with the customer's sensitivity to price.

Results: Opportunity to increase net interest income by 15% or more over existing business as usual re-pricing results by using Nomis Score as a variable to help set customer rates. This equates to $1,000,000 in incremental one year NII for a 100,000 volume re-pricing campaign where the percent lift in NII observed with the incorporation of the Nomis Score into the re-price decisions translates to $10 NII increase per account.
Challenge: Substantially grow receivables and increase net profit while continuing to control for risk with existing cardholders as the economy shows early signs of recovery.

Solution: Overlaid the Nomis Score™ onto the bank's existing pricing strategies to better align offering interest rate with their customers' sensitivity to price.

Results: Top North American credit card issuer achieved a 20% increase in receivables and a ~ 10% improvement in net profit incorporating the Nomis Score™ into their balance transfer pricing strategies.
A top five U.S. bank's Home Equity Lending business increases profits by 4.9% and increases volume by 15.5%. Learn how implementing the Nomis Price Optimizer™ allowed this team to use an understanding of customer response to price their products more effectively and leverage a centralized system that enables a more consistent and efficient pricing process.
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