A major US indirect auto lender chose Nomis to help pinpoint profitable profit/volume trade-offs and increase rate granularity and scenario analysis to meet their originations profitability goals more effectively.
Nomis Price Optimizer™ brings together relevant data with demand analytics and powerful decision making technology to quantify customer price sensitivity and illustrate the impact that changes in price have on volume, revenue, and credit risk - enabling optimal pricing management decisions.
Understanding consumer price sensitivity is at the heart of our solutions. With the ability to measure and predict price sensitivity at a market, segment, and even individual consumer level, Nomis Solutions provides a proven approach to creating value through data, methodology, analytics and technology.
The Nomis approach enables a continuous learning and improvement process, incorporating price elasticity, adverse selection and prepayment risk. Our pricing solutions calculate the optimal rate while targeting expected volume impact and profit. This enables clients to empirically manage competing priorities, creates competitive advantage, and provides a proven ROI.
Learn more about price sensitivity and what our pricing tools can do for your auto finance business.