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Home Equity Lending

 

WHAT EXPERTS ARE SAYING ABOUT PRICING AND PROFITABILITY MANAGEMENT

“By implementing a Pricing and Profitability Management approach we’ve gained a significant advantage that allows us to better manage our performance in a volatile home equity market.”

—Vice President of Home Equity Lending at one of the top five U.S. banks

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Are you maximizing the profits of each Home Equity Line of Credit (HELOC),
Home Equity Loan (HEL) or hybrid loan that you book?
 

Home Equity Lending Situation Analysis

As a home equity executive, you've probably encountered some of the following challenges:


According to a recent survey, 73% of home equity lenders plan to improve the way they answer these questions. Innovative home equity lenders are using Pricing and Profitability Management to set APR and fees that maximize profits while maintaining or increasing volume.

Why is Pricing and Profitability Management a Better Approach?

Innovative Home Equity Lenders are adopting a Pricing and Profitability Management approach to significantly increase profits, obtain valuable customer insight, and gain a competitive advantage. They have implemented Profit-Based Pricing solutions in 12 weeks, realized 10-20% profit improvements within three months, and have achieved a 10X return on investment (ROI) within a year of use.

Nomis Solutions developed the Nomis Price Optimizer™ for Home Equity specifically for the unique needs of Home Equity Lenders. By moving from risk-based or market-based pricing to Pricing and Profitability Management, the Nomis Price Optimizer for Home Equity helps maximize profits, while maintaining market share and revenue. Through the strategic use of customer data, the software allows you to optimize pricing by product and customer segment, across hundreds, thousands, or hundreds of thousands of pricing cells. The solution provides an understanding of how specific customer segments value your lending products and the optimal rate and price that should be offered.

The Nomis Price Optimizer for Home Equity enables you to:


To learn more, request a copy of the Home Equity case study Enhancing Performance in Home Equity Lending

Contact Us to find out how we can help you achieve similar results.