"Pricing optimization is enabling bank executives to use pricing as a strategic weapon to meet their corporate objectives..."

Learn more from the guru of price optimization, Dr. Robert Phillips.
Nomis Score
Nomis Score Enables Higher Profits, Volumes, Customer Satisfaction
The Nomis Score™ is a powerful pricing tool, used to take a deep dive into customer-level price sensitivity. Once segmented, this granular approach can be used to truly comprehend an individual customer's preferences between brand, service, product features, access, and their willingness to pay.

Retail banking professionals can use the Nomis Score to:
Better tailor prices down to the individual consumer level
Derive optimal segmentation of customers and prospects
Improve pricing effectiveness to drive profit and volume growth
Increase acquisition costs through reactivation or retention of high-value customers
Reduce margin erosion due to excessive price discretion
Pinpoint Pricing Strategy with the Nomis Score
When you submit your selected prospects and customers to Nomis for scoring, we’ll return valuable data that’s quickly and easily incorporated into your existing pricing strategy. This allows you to immediately improve targeting and pricing of offers, point-of-sale negotiations and portfolio management.
Improve Profitability and Market Share by 10-20% or More
On average, customers who use Nomis’ pricing tools improve profitability by 25-50 bps, or volume by 25% or more, depending on the pricing strategy. Gains from our pricing tools are generally accretive in the first 3-9 months of use, making them one of the most attractive investments available.
Join Industry Leaders on the Winning Edge of Pricing Strategy
Deployed at more than 35 banks and finance companies, Nomis Solutions pricing tools have optimized over 400 billion in consumer accounts and generated over $400 million in incremental profits, through more than 100,000 pricing scenarios.
Learn More About Nomis Price Optimizer and Nomis' Pricing Tools
To learn more about pricing strategy, and the pricing tools that will unlock your portfolio's true profit and volume potential, contact Nomis today »
Challenging Times Require Innovative Pricing Strategy
"Ventana Research anticipates that once the current challenging conditions in the financial services sector have eased, companies in banking and consumer finance will find themselves in an environment where managing profitability and controlling risk exposure is even more important than it was in the last cycle.

In North America (especially the United States), the likely deleveraging of the balance sheets of both the financial services industry and consumers will heighten the necessity to eke out every basis point of yield from loan portfolios while still demonstrating a consistent ability to manage risk transparently."

Rob Kugal, SVP and Research Director, Ventana Research
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