Profit-Based PricingDr. Robert L. Phillips,
Chief Science Officer &
Vice President, Research
& Development
"Banks increasingly realize that they need to shift their mindset to organic profit-generation and revenue-growth and the quickest and most substantial way to do this is by using pricing optimization."
Why is Profit-Based Pricing a Better Approach?
Innovative Treasury Services businesses are adopting a Profit-based Pricing approach to significantly increase profits, obtain valuable customer insight, and gain a competitive advantage. They have implemented Profit-Based Pricing solutions in 12 weeks, realized 10-20% profit improvements within three months, and have achieved a 10X return on investment (ROI) within a year of use.
Nomis Solutions developed the Nomis Price Optimizer™ for Treasury Services specifically for the unique needs of Treasury Services businesses, which enables you to attain the next frontier in pricing: Profit-based Pricing. Nomis Price Optimizer helps maximize profits, while maintaining market share and revenues. Through the strategic use of customer data, the software allows you to optimize pricing by product and customer segment. The solution provides an understanding of how specific customer segments value your lending products and the optimal rate and price that should be offered.
The Nomis Price Optimizer for Treasury Services allows you to answer questions such as:
- What is best rate for every customer segment and channel to maximize financial results while hitting volume targets?
- How will each segment respond to changes in my rates?
- What factors affect price sensitivity?
- How do competitor prices affect my volumes and profits?
The Nomis Price Optimizer for Treasury Services enables you to:
- Better Tailor Prices and Maximize Profitability: Leveraging lost quote data, the solution provides a better understanding of consumer price sensitivity. By incorporating business goals, the solution increases profits while maintaining volume and credit quality.
- Enhance Customer Loyalty and Boost Lifetime Profitability: Taking multi-product information into account enables a full relationship view when determining price recommendations. Managing the impact of price-driven attrition ensures that profit improvements are sustainable over time.
- Better Track and Control Pricing Decisions: Providing an integrated view of the entire pricing process provides the ability to monitor performance, analyze gaps and opportunities for improvement, and learn how the market responds to new rates and prices. Having a record of all pricing decisions and the factors that influenced price provides more control over disparate impact and enables you to better meet regulatory requirements.

