Top North American Credit Card Issuer
Challenge: Substantially grow receivables and increase net profit while continuing to control for risk with existing cardholders.
The Lender integrated Nomis Score into the Bank's existing pricing strategies to better align the initial interest rate with customer's sensitivity to price. This top Issuer achieved a 20% increase in receivables and a ~10% improvement in net profit simply by incorporating the Nomis Score into their credit card pricing strategies.
| In-Market Results |
| Receivables |
Receivables per Customer Mailed |
Profit |
| 20% increase |
35% increase per customer mailed |
10% increase |