Traditional pricing of consumer deposits fails to consider how consumers will respond to the prices being set, leaving executives with an inability to make informed decisions. Nomis Solutions helps you understand price sensitivity, keep valuable customers and increase profits.

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Top Tier EMEA Retail Bank

Challenge: Increase margin at stable balance in a flat interest rate environment and align rates with customer needs, improving retention efforts without "buying" retention with rates.

Through a deeper understanding of price sensitivity and integrating Nomis pricing tools, the Bank was able to design more targeted retention campaigns for high-risk funds. Pilot project provided 18% net interest income improvement at stable balances. Bank halted cannibalization impacts between front and back book products to develop a more informed strategy. Subsequently, the Bank increased efficiency and effectiveness through a single platform — a common view into pricing outcomes.