"Pricing optimization is enabling bank executives to use pricing as a strategic weapon to meet their corporate objectives..."

Learn more from the guru of price optimization, Dr. Robert Phillips.
HBOS plc
Gained 3-25 bps margin improvement in time deposits, ability to better leverage relationship between rate and retention.

HBOS was the first bank in the world to use Nomis' pricing optimization solutions. Now in its fourth year at HBOS, the Nomis Price Optimizer brings ongoing value to HBOS' pricing strategy and process.
Snapshot
Headquarters: London, UK
Customers: 22 million ($988 billion USD)

Video
HBOS is one of Europe's top 10 banks and the third largest provider of consumer loans in the UK with assets of over £540 billion.
Solved margin cost issues and realized an in-market lift of 3-25 bps margin improvement at a constant retention rate was experienced.
HBOS tailored rates by segment for retention offers, limiting the need for judgmentally driven rate discretion.
Customer Perspective
Since working with Nomis Solutions our pricing team has achieved both strategic and operational benefits. We continue to gain insights about our customers and our product performance, which we've used to advance our pricing practices and process.
Alex Park, Senior Manager, Pricing
Halifax Bank of Scotland (HBOS)
After partnering with Nomis Solutions to implement a Profit-Based Pricing approach to our $10 billion Consumer Loans business, we have improved the quality of our pricing decisions across the portfolio without compromising our volumes and gained significant insights about the business.
Head of Risk and Pricing, Loans,
Halifax Bank of Scotland (HBOS)
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