"Pricing optimization is enabling bank executives to use pricing as a strategic weapon to meet their corporate objectives..."

Learn more from the guru of price optimization, Dr. Robert Phillips.
Nationwide
Gained 40 bps in improved profit. Personal loan product re-positioned as 'high margin' and given front book return.

The Nomis Price Optimizer allows Nationwide to better serve its customers, augment its previously tiered approach to lending, and offer rates that are tailored to the market, account for risk, and best suited to the customer.
Snapshot
Founded: 1884
Headquarters: Swindon, UK
Members: 14 Million
Assets: Over £186 billion
With Nomis Solutions' help, Nationwide was able to:
Strategically reposition their personal loan business for greater profitability.
Identify the opportunity ahead with projected profits increase of 10% using strategic pricing alone.
More fully understand the value of data-driven decisions.
Offer more personalized pricing with no negative impact to customer satisfaction.
Customer Perspective
We've partnered with Nomis Solutions to use a more customer-centric and tailored approach to pricing that will enable us to price our unsecured loans business appropriately and prudently. The Nomis Price Optimizer enables us to understand the impact of pricing on customer response and use that insight to make smarter pricing decisions in this difficult environment.
Simon Beresford, Head of Consumer Lending
Nationwide, United Kingdom
What a great, positive and informative Pricing Optimization Forum in San Francisco. You guys really know how to put on a great show and I thought the level of seniority in the audience and presenting truly reflected the buy-in that you are creating for Pricing around the globe - well done!
Head of Personal Loans
Nationwide, United Kingdom
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