Within a year, realized increase of 20bps and 5% lift in profit, gain of $6.2 million.

RBC is one of North America's leading diversified financial services companies. They participated in a limited in-market optimization rollout that validated a lift in profit. Following the pilot, RBC realized additional financial gain with a second rollout for ULOC originations and another for personal loans originations.

Snapshot

Headquarters: Toronto, ON
Customers: 15 million
Market Capitalization: $71.5 billion
Assets: Over $605 billion

The early results were a 7.5% increase. NPO has given RBC the ability to:

Forecast performance with quantitative measurements of customer response and quickly evaluate if and how to react to the dynamic market.

See more clearly into business performance.

Make pricing decisions with more accurate and detailed analysis and forecasting.

Customer Perspective

First, we were impressed by the financial benefits and the quick return on investment that we'd realized. Second, this approach supercharges our pricing team's underwriting of customer preferences and product performance, empowering them to better tailor offers to our customers and dealers.

Head of Consumer Lending
Royal Bank of Canada