As you talk to your deposit customers, it is important to understand their end game. Your flight to safety consumers are simply looking to escape the volatility of the market temporarily while your flight to value consumers are looking at overall long-term returns.
So what’s the point? Based on what kind of institution you are and what kind of customer base you serve remember each should be treated differently as you think about your liquid and term deposits. Deposit pro Dustin Allen dissects what this meant in the Financial Crisis of 2008 and how those learning can help to get you through today.