We’ve been getting lots of questions from customers and prospects in the past few weeks regarding our take on optimization for home equity, mortgage and all lending products in light of what’s currently going on in the world.

Do you look at past data? Do you start from scratch? How can you quickly understand price sensitivity so you clearly see where to lower and raise rates to get the right mix? When do you factor in risk?  Where can you gain volume to increase market share and what do you have to sacrifice to get it? The answers to all these questions compile to form the value in price optimization in your lending line of business.

In this edition of Three Minute Banker, Nomis' lending guru Joe Zeibert breaks down when to optimize and when to back off,  then shows you some examples with current data so you can see first-hand how think through optimizing your portfolios this week.

Miss Joe's last Three Minute Banker? Catch up now with How Lenders Can Manage Margins Effectively in the Time of Covid 19.

Watch the 3-Minute Banker Video Series