LOs are the boots on the ground working every day to gain new business. For them, the national data on competitive and market share is helpful but what if you looked closer? What if you looked into each state, each city, even each zip code to get hyper detailed information on lenders and loans?

In this edition of 3 Minute Banker, Joe Zeibert, Managing Director of Global Mortgage Solution, shows how you can dive deep into the data to look at different loan amounts, products, loan purposes, and much more for segments as small as zip codes. By slicing and dicing this granular data, your front line can be armed with the knowledge they need to see exactly who and what they need to go after to win in retail lending.


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