Marketplace lenders are disrupting the lending industry by making the process easier, faster, and more customer-centric. In response, traditional banks are implementing new strategies that are more focused on the customer and that engage the customer throughout their journey with the bank.

In this guide, you will: 

  • Hear from US Consumers who have opened a HELOC in the past 12 months
  • Develop insights as to how they selected from competing HELOC offers
  • Understand how existing banking relationships influenced decisions across HELOCs and competing products 

As you and your institution strive to grow by providing the best offers and experiences, start by understanding why and how your consumers make their decisions now.

Get the ebook