Banks must adapt to unique customer lending needs, says Nomis VP of Lending Rutger van Faassen
Do banks really understand the needs of these customers? We decided to find out, and surveyed a nationally representative group of consumers who had secured a HELOC in the past 12 months. We asked them about their expectations, experiences, and preferences throughout the lifecycle of the loan: from the initial shopping for the product, applying for the loan, and finally through the fulfillment process to the closing date.
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