For This FinTech Upstart Small Is Beautiful

By Telis DemosApril 24, 2016


Acorns Grow Inc. is banking on the idea that tiny investments are the future of Wall Street.

To prove that point, the latest financial-technology upstart installed as its chief executive an ex-disc jockey turned marketing guru who has never worked in wealth management.

The company is generating believers: PayPal Holdings Inc., Rakuten FinTech Fund and other investors contributed $30 million in venture funding last week, bringing Acorns’s total funding to $62 million raised.

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