MBA Insights: Choice-Based Pricing: What is Your Customer Willing to Pay?


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Current market trends are pushing banks beyond risk-based pricing to a choice-based pricing. This approach allows banks to match pricing and offers to customer value. Rutger van Faassen, Nomis VP of Lending, analyzes both methods of pricing and discusses how choice-based pricing can help lenders increase their margins and the volume of their deals. Read the article to learn more about you can take steps to integrate choice-based pricing into your business model.

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