Nomis’ Prashant Balepur on bringing data science to bank pricing strategies

"Before COVID-19 hit, we spent a lot of time talking about the competitive environment for bank deposits. Every week, an incumbent or new challenger bank was making high rate offers in order to attract new customers. The dynamic may be different now, but financial institutions are getting increasingly savvy about their pricing strategies. Borrowing from retail, we are moving away from one-price-fits-all into a more data-driven and competitive market."

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