Stagnant interest rate environment offers opportunity for deposit book growth





The importance of a stable deposits base has increased exponentially in the post-financial crash era.

Since the 2007/8 crisis, retail banks have been forced to address huge balance sheet deficit, brought about by the freezing of mechanisms such as wholesale funding. The reaction amongst the major banks has been to stabilise income sources, growing retail deposits bases by over £250 billion throughout this testing period.

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