The rise of the overbanked and the opportunity to serve them




Meet Alvin, a Silicon Valley executive in his late-30s. Alvin has accounts with three banks, an online brokerage account and has borrowed from no less than nine lenders in the past five years.

In today’s world, why wouldn’t he? Quick and easy enrollment processes, fee-free offers, mobile apps to keep on top of things and competitive shopping information make finding and maintaining several open accounts with multiple financial institutions free and easy for Alvin.

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Original article can be viewed here.