Try to Be Customers’ Favorite Bank, Not Their Only One

By Bryan Yurcan 0:00 AM



Once, banks vied to offer everything a customer needed under one roof. Now, banks just need to figure out how to be the kitchen — the favorite room in the house.

That's particularly true for the overbanked, those with four or more banking relationships. They are mass-affluent, tech-savvy and financially literate. They move money easily and more likely to use aggregators like and LearnVest than others.

Original article can be viewed here.
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