Wall Street Journal: Your Next Checking Account Could Get You a Spotify Subscription

Citigroup is offering incentives like paying for your Hulu or Amazon Prime to keep you banking there

And a subscription to Amazon Prime, and several months of Hulu or Spotify . That could be on top of a Citi Bike membership and an invitation to a privateNews copy party with graffiti artist Queen Andrea.

It wasn’t so long ago that a bank account’s primary perks were checkbooks and lollipops. These days, banks are pulling out all the stops to attract checking-account deposits.

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