2020 Price Optimization Study

Pricing strategy plays a critical role in today’s banking, yet many banks and lenders are challenged when it comes to delivering timely and personalized pricing offers. In fact, 60 percent of respondents in our recent survey said that the ability to deliver personalized offers faster was one of their top three biggest challenges.*

Download the full study to learn more about the specific challenges of customer-centric pricing and what you can do to adopt a holistic approach to pricing, from back-office strategic planning to front-line execution.

Survey insights include: 

  • Top customer-centric pricing challenges among banks and lenders
  • Effectiveness of existing pricing processes/technology
  • Pricing technology implementation challenges


Download the Study