2020 Price Optimization Study

In a recent survey of 156 banks and lenders, 87% of respondents indicated that their price setting/optimization capabilities are advanced. However, further into the survey fewer than 6-in-10 respondents reported they are highly effective in managing various aspects of the pricing process.

Download the full study to learn more about the specific challenges of customer-centric pricing and what you can do to adopt a holistic approach to pricing, from back-office strategic planning to front-line execution.

Survey insights include: 

  • Top customer-centric pricing challenges among banks and lenders
  • Effectiveness of existing pricing processes/technology
  • Pricing technology implementation challenges


Download the Study