Intelligent Pricing for Better Banks


Optimized, Personalized, and Dynamic Banking

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An appealing offer is about more than a good product. In this era of living services, customers have come to expect everything to be tailored to their needs and available in the moment.

In this report, co-authored by Accenture and Nomis, see how banks can use advanced analytics to shape next-level pricing and offers and become hyper-relevant to their customers. See where you measure up against the leading banks in this three-stage pricing model:

  • Product price optimization, or prices that pivot on product rather than on customer.
  • Customer-centric pricing, or prices and offers that maximize customers' lifetime value.
  • Real-time intelligent adaptability or real-time prices reflected across products and channels.