Nomis’ end-to-end pricing and analytics platform helps retail banks achieve customer-centric pricing by delivering valuable insights at every stage of the customer value chain, from back-office strategic planning to front-line execution for both consumer lending and deposits. Our innovative technology is complemented by real-world expertise in residential lending, unsecured lending, and consumer deposits. Banks that partner with Nomis achieve better results because they have greater insight into industry best practices and benchmarks and can more successfully operationalize strategic price optimization. And because of our cross-vertical experience, banks that partner with Nomis can confidently execute an enterprise strategy, even if they choose to start with an individual portfolio.
Price optimization is at the heart of the Nomis Platform. Using our analytical tools, bankers are able to understand customer behavior and preferences (such as price sensitivity or regional differences) faster and with greater granularity. They can quickly predict the impact of market changes, such as competitor moves, using scenario planning functionality. These insights enable banks to be faster to market with reliable rate sheets for loans and deposits that reflect customer demands.
Helping banks inform their pricing strategies and develop optimized rate sheets is just the beginning. Nomis helps banks consistently apply rules to standard rate sheets, such as employee rates or multi-product discounts. In addition, once banks understand customer value, they can increase the efficiency and effectiveness of campaigns with targeted offers generated using customer intelligence and attributes that aren't readily observable without the analytical engine Nomis provides.
Even the best-informed pricing strategy will fail to achieve its potential if it can't be executed at all customer touch points to deliver win-win outcomes for clients and the bank. Nomis enables moment-centric client interactions that reinforce the banker's role as trusted adviser by making customer intelligence and pricing analytics available across every channel. Banks improve their take-up rates, increase consistency, and have better visibility into front-line customer interactions. Then they leverage insights gained through front-line interactions to fine-tune future analysis and optimization, constantly improving the bank's ability to anticipate customer needs.