The 5 P's to Customer-Centric Growth in Lending
Two things generally happen when your customers start their home buying process. They are overwhelmed with the amount of choices as they look for a lender and then again are overwhelmed by the complexity of your loan application process.
True customer-centricity alleviates many of the stresses ailing your customers by keeping your institution top of mind before they even start down the path to home ownership. That ability is attained when you stop focusing on static customer characteristics and leverage your data to align on behaviors.