Price is King

In the United States there are approximately 10,000 banks and credit unions, each competing for wallet share, mind share, and market share in pursuit of efficiency and profitability. What sets your financial institution apart from the rest of the options across the financial spectrum?

To size market opportunity and make better pricing decisions, banks need to move beyond oversimplified pricing schemas based primarily on a generic evaluation of competitor rates and on internal performance reports.

Download Three Things to Understand Before You Set Your Deposit Pricing to learn:

  • What criteria you should be focusing on for effective price setting
  • How to understand your competition
  • How to evaluate rate sensitivity at the market or micro-market level

Get the Whitepaper

"The primary vehicle of near-term growth for banks is price."

- Dustin Allen, Senior Director of Global Deposits Solutions, Nomis Solutions