
"The credit experience is very much a moment of truth. Getting that right is very important to us at RBC.
We are currently using the Nomis Price Optimizer for unsecured lines of credit, with plans to extend it to other lines of business including auto financing. Effective loan pricing supports our 'full relationship' banking model and by using analytic tools to dovetail our pricing and personal marketing strategies, we are able to understand where the customer sees value in the product."


